According to a survey conducted by ING Vysya bank, 47 percent of Indian Men increased their expenditure when they started using Mobile phones for purchases like shopping, travel tickets, etc.
The sample size used was 2500 men and the findings were presented at the launch event of ING Vysya Bank mobile banking application. According to the bank, most men also acknowledged that Mobile shopping gave them better control over their money as it helps in easy monitoring of funds with properly recorded transactions.
Most people (42 percent) use Mobile shopping when they are on the move and quite understandably so. Only 20 percent agreed to use of Mobile shopping in their offices. 67 percent people expressed their trust in mobile banking and only 32 percent wanted to integrate payments with Social media.
The survey also stated that between the age group of 18 and 34, 50 percent men preferred smartphone shopping as compared to desktop shopping. With the incoming smartphone boom in India, we can expect the smartphone users to multiply several times in the near future.
Most big brand service providers have already launched their apps on prominent App markets as the platform promises to provide wide scale accessibility in coming years.