The Indian domestic Manufacturer Lava has added another tablet to its ‘Ivory’ series with the launch of the new Lava IvoryS, primarily concentrating on providing young working professionals with a low-priced, stylish tablet. Let us analyse the specifications of this sleek tablet and try to deduce how interesting its target audience would find it to be.

26-04-2014 15-59-10

Camera and Internal Storage

The Lava IvoryS carries a 3.2MP rear camera accompanied by a LED flash. The front camera is a VGA shooter, which is a disappointment for those who would have liked a better camera for video conferencing. We would rather prefer a better detailed front camera on a tablet as video calling is prominently used in this form factor.

The device comes with an internal storage of 4 GB. To make up for this lack of storage space, the device comes with the option of expanding the memory up to 32GB using a MicroSD card slot.

Processor and Battery

The IvoryS comes with a dual-core MediaTek MT8312 processor clocked at 1.3GHz and paired with a Mali 400 GPU and 1GB of DDR3 RAM.While the dual core processor may seem a bit outdated to users who are familiar with smartphone devices of the same range, the fact is that most Tablet devices of this range bear similar processors.

A 2800 mAh standard battery is provided with the device an order to power the device. The stand by time expected on this battery is about 200 hours with a talk time of about 8 hours.

Display and Features

The device comes with a 7-inch capacitive multi-touch display with a resolution of 1,024 x 600 pixels, providing it a pixel density of around 170 pixels per inch. Due to the low resolution, images will not be crisp and colors may seem dull to the user.

The IvoryS is a dual sim device with dual standby which comes with Android 4.2 Jelly Bean and Wi-Fi, Bluetooth, USB tethering and GPS features. It also comes preloaded with apps like Opera, Hungama Music App, WhatsApp, PayTM, EA games etc.

Comparison

The direct competitors for this device are expected to be HCL ME Connect V3, Xolo Play Tab 7.0, Lenovo Idea Tab A1000 etc. The presence of better competitors with similar or a little higher price tags may turn out to be hazardous for this device.

Key Specs

Model Lava IvoryS
Display 7 inch
Processor MediaTek MT8312 processor
RAM 1 GB
Internal Storage 4 GB
OS Android 4.2
Camera 3.2 MP/VGA
Battery 2800 mAh
Price Rs.8499

Price and Conclusion

The Lava IvoryS has been launched at a price of Rs.8499. While this price is not an extremely high number for a 7 inch tablet, the fact is that the IvoryS does not provide anything special or new to the consumer.

There are a bunch of devices which come with similar or better processors, displays, cameras etc. It will be very tough for the Lava IvoryS to actually be noticed and create an audience for itself from amongst this competition.

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