Arise Czar AR-44 Entry-Level Smartphone Out for 4,499 INR

Arise Mobiles has announced a new Android smartphone dubbed ‘Czar’ AR-44 with a tempting price tag of Rs 4,499. The domestic handset vendor seems to have targeted the first time smartphone buyers with this entry-level phone that definitely offers value for the money spent.

arise

The Arise ‘Czar’ AR-44 is fitted with a 4-inch capacitive touch screen display that boasts a WVGA resolution of 480×800 pixels. The processing capabilities are handled by the 1.2 GHz dual-core processor under its hood that is supplemented by 512 MB of RAM. On the storage front, the device features a micro SD card slot that helps in expanding the storage capacity up to 32 GB, but there is no word on the internal storage space.

For imaging, there is a basic 2 MP primary snapper at the back of the Arise ‘Czar’ AR-44 and a VGA front-facing shooter for video calling.

The Arise ‘Czar’ AR-44 runs on Android 4.2.2 Jelly Bean operating system and it has connectivity features such as 3G, Wi-Fi, Bluetooth and micro USB 3.0 and dual SIM functionality. Also onboard is a 1,500 mAh battery that is said to deliver acceptable backup to the handset to handle its dual-core processor and low resolution display.

At the launch of the ‘Czar’ AR-44 smartphone, Mr. Avinash Jain, Managing Director, Arise India Ltd says, “Arise India as a mass brand seeks to bring innovative technologies to consumers which help in making easy their everyday lives.  The brand is committed to offer the best of technology at a pricing which is pocket-friendly, and thus with the launch of Czar AR-44 Android smartphone our aim is enable the mass consumer to experience the latest Android technology at a pocket friendly pricing.  By delving in this highly dynamic smartphone category, our endeavour is to establish our smartphone portfolio amongst the consumers and based on our product excellence, become the number one brand of choice for them.”

Key Specs

Model Arise ‘Czar’ AR-44
Display 4 inch, 480×800
Processor 1.2 GHz Dual Core
RAM 512 MB
Internal Storage Expandable up to 32 GB
OS Android 4.2.2 Jelly Bean
Camera 2 MP/ VGA
Battery 1,500 mAh
Price Rs 4,499