Lava International has attempted to create a world record of clicking the longest self photographs relay chain. Lately, the vendor announced the launch of a selfie focused smartphone called Lava Iris X5 that features a 5 MP front facer with flash, auto focus and a wide angle lens.

lava iris x5 selfies

At the Indian Institute of Technology (IIT) Delhi’s Annual Festival, Rendezvous and around 816 students went on a rally of clicking selfies using the device. At the IIT Delhi campus, over 800 selfies were captured.

Lava had worked closely with IIT Delhi event team to make sure that it adheres to all the guidelines that are specified by the Guinness World Records. The participants were invited after appropriate pre-registration and each selfie included two adjacent people in the line.

In addition, Lava also brought in external agencies by to ensure that the entire activity is streamlined. The video footage and other materials will be shared with Guinness World Records.

Commenting on the attempt to create the world record, Mr. Tarun Verma, DGM, Marketing, LAVA International expressed “We would like to thank each student, participant and volunteer for their boundless support to make this happen. This is a proud moment for each one of us, as together we have made this the first attempt by any Indian brand to achieve something as unique as this. We are confident that our efforts will result in success.”

Key Specs

Model Lava Iris X5
Display 5 inch, HD
Processor 1.2 GHz Quad Core
RAM 1 GB
Internal Storage 8 GB, Expandable up to 32 GB
OS Android 4.4.2 KitKat
Camera 8 MP/ 5 MP
Battery 2,100 mAh
Price Rs 8,649

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