Today, Google has announced Indian Language Internet Alliance (ILIA) that is a group formed in order to promote growth of the Indic-language content online. With this move, the search engine giant expects to enable 300 million Indian language speakers to get engaged with internet largely by the year 2017.
Few months back, Google launched Hindi language Voice Search in India and now it has official launched the same and gave a demo of it at the event as well. Google Search lets users to perform voice search in around five languages.
The ILIA will work in order to accelerate Indian language content for the millions of users who are coming online for the first time. This is aimed at the smartphone and mobile device users who access internet. Google appears to be committed to build the Indian language web by launching products that are aimed at Indian language speakers.
As of now, there are over 200 million internet users in the country and the English speaking population is already online. The rest of the Indians who are still yet to go online are regional language speakers and ILIA focuses to bring more content in their own languages.
There are users who make use of Indian language keyboards to search in order to find the required content easily. Furthermore, Google has launched a website called hindiweb.com that will let users find more Hindi language content.
Regarding the launch, Rajan Anandan, Vice President and Managing Director Google India, said, “Google is very committed to bringing new Internet users online in India.The Web holds great potential to empower many Indians economically and socially, and thanks to the smartphone revolution, many millions of Indians will be coming online for the first time in the next few years. Through the Indian Language Internet Alliance, we want to help content creators to act now and build relevant content for these new Indian language mobile users.”