It has been a tough time for startups in India, nevertheless, a unique idea with an exemplary implementation is bound to be successful. In already crowded real estate online platforms, starting a new venture is an intrepid step., India’s first real estate buyer-centric platform, was launched in Delhi on September 7, 2016. It is the brainchild of Subhash Bedi, Chairman and MD – Rising Straits Capital and a real estate veteran, and Arjun Basu, serial entrepreneur and co-founder of Backed up by elite investors, and developers, it has all the ingredients to become the next big technology real estate platform in India.

It is first of its kind where the platform primarily focuses on buyer’s convenience in buying a property by giving the power to negotiate the price with the seller. In addition, it also helps you in assessing the market by showing real-time price trends on the property, thanks to its data analytics capabilities.


The properties are listed such that one can get the complete picture of the locality: average price in the locality, number of properties available, amenities available, connectivity to public transport, availability of schools, hospitals, ATMs etc.

According to Subhash Bedi, Chairman, and MD – Rising Straits Capital &Co-Founder and Chairman- DoorKeys, “Our aim is to build more transparency in the industry across all 3 groups – (buyers/ developers/ agents) that is facing a lot of flak/criticism at the consumer’s cost. Online property buying and selling is fragmented in India as there is no benchmark for service offerings which leads to unpleasant experiences for the buyer in search of a genuine property at the right price. DoorKeys is going to change that by standardizing service levels and by making consumer ratings the criteria for seller/agent visibility on the portal rather than the capacity to pay for advertising. DoorKeys understands and appreciates the role of an agent in making the home buying a simple and enjoyable process. The way it should be.”

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According to Arjun Basu, Co-Founder and CEO – DoorKeys, “Technology is the biggest enabler for DoorKeys as it sets the platform apart from rest of the options available today. The platform makes the seller-buyer interaction transparent, giving more power to the buyers yet ensuring sellers gain through its pay for performance model. We are trying to bridge the gap between real estate purchase needs and adequate hand holding beyond information sourcing with the optimum use of technology.”

Currently, it is confined to Delhi NCR but will soon extend its operations to eight other cities in India. So, if you are planning to buy a property in Delhi, head on to for smoother and transparent deal.