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Micromax Enters Into A Long-term Partnership With Flipkart

Micromax Enters Into A Long-term Partnership With Flipkart

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  • Micromax already has a good presence in the offline market and with Flipkart’s expertise in online marketing, Micromax aims at establishing an exclusive brand and increasing its penetration in the online market.
  • Indian smartphone manufacturer Micromax has entered into a strategic partnership with Flipkart to improve its brand and increase the sales of its budget and midrange devices.
  • Targeting the mid-range, Micromax and Flipkart will be working together to invest in and build a common exclusive brand.

Indian smartphone manufacturer Micromax has entered into a strategic partnership with Flipkart to improve its brand and increase the sales of its budget and midrange devices. Announcing at an event in Delhi today, the two Indian companies are partnering together to launch new products. Micromax had recently launched the Dual 5. The company will be launching two new phones – Evok Note and Evok Power exclusively on Flipkart.

This partnership is essential for Micromax as it is going to launch a midrange device soon. As per the company, midrange devices enjoyed a market share of 55% on Flipkart during the period of October – December 2016.

Micromax Evok Series

Micromax already has a good presence in the offline market and with Flipkart’s expertise in online marketing, Micromax aims at establishing an exclusive brand and increasing its penetration in the online market.

Micromax will soon launch two new devices under its Evok series. The devices, dubbed as Evok Note and Evok Power will be launched exclusively on Flipkart. This will be the first device from Micromax outside the Yu series to be available online only.

Micromax Flipkart partnership

Targeting the mid-range, Micromax and Flipkart will be working together to invest in and build a common exclusive brand. Micromax has also been fairly silent of late, so this new partnership aims to increase the company’s online market share and penetration in Tier 1/2/3 markets.

The announcement also revealed that Flipkart had a 55% marketshare in mid-range smartphones in the quarter December (period of October, November and December).

If you remember, Xiaomi had entered India with a range of Flipkart exclusive smartphones. The Mi 3 was a wildly successful smartphone that was launched a few years ago on Flipkart. Motorola also relaunched itself in India with the Moto G exclusively on Flipkart.

Micromax, on the other hand, has expertise in the offline market. With this partnership, the company aims to increase its online footprint.

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GadgetsToUse.com and its youtube channel was founded in year 2012 by Abhishek Bhatnagar.

Abhishek Bhatnagar is a popular technology blogger & Tech YouTuber from India. A Software Engineer by qualification, he works as the Editor-in-Chief at Gadgets To Use. He runs several other technology websites as well.

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