Yu Televentures, a subsidiary of Micromax, today launched the Yu Yureka Black in India. It is the successor of Yu Yureka from 2015. The device will be available in Chrome Black and Matte Black colour variants. It will go on sale exclusively on Flipkart on June 6.

Yu Yureka Black Specifications

The Yu Yureka Black runs on Android 6.0.1 Marshmallow. The device features a 5 inch full HD IPS LCD display with a 2.5D curved glass. The display comes with a resolution of 1920 x 1080 pixels and a pixel density of ~441 PPI. The display comes with Corning Gorilla Glass 3 protection.

The Yu Yureka Black is powered by an octa core Qualcomm Snapdragon 430 processor clubbed with Adreno 505 GPU. The device comes with 4 GB RAM and 32 GB of internal storage which can be further expanded via microSD card.

Yu Yureka Black

Coming to the camera department, the Yu Yureka Black features a 13 MP Sony IMX258 sensor with Phase detection autofocus and dual LED flash. On the front, the device sports an 8 MP secondary camera with front LED flash for better low light selfies.

The Yu Yureka Black is powered by a 3,000 mAh battery. Connectivity options on the device include 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth 4.1, GPS, USB, 3.5mm audio jack and FM Radio.

The Matte Black variant comes with a smooth finish on the back and the Chrome Black variant comes with a glossy finish on the rear panel.

Pricing and Availability

The Yu Yureka Black has been priced at Rs. 8,999. The device will be available in Chrome Black and Matte Black colour variants. It will go on sale exclusively on Flipkart on June 6.

Commenting on the launch Shubhodip Pal, Chief Marketing and Chief Commercial Officer, Micromax Informatics said, “Most of the consumers in the age group of 18-25 years felt that all the smartphones in the sub 10K category look almost the same. With Yureka Black, we are targeting these consumers who believe that the phones should be a reflection of their personality and are looking for smartphones which is not just strong in the hardware front but are aesthetically great looking as well. Hence, we have worked towards making a difference in the design language of the smartphone to align them with the evolving needs of new-age consumer, and addressing them before anyone else in the eco-system. The launch of Yureka Black is a testimony to this vision as we are bringing together the elements of unmatched design, style and performance in one device.”

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Abhinav Singh, a software engineer who is very much interested in social engineering. He is responsible to manage all the social media profiles of Gadgets To Use. He also has a hobby of tracking new apps and gadgets and to share them with our readers as well.

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