From its incorporation as GoldStar in 1958, LG has evolved into a global brand, covering a whole range of products, including consumer electronics and appliances. After introducing their first OLED Television back in 2013, the company has today reached the top spot in the US Consumer Report.
With a highest score of 89 points, various models of LG television have captured the top 13 spots in the US Consumer Report’s 25 top TV models. Not only this, LG has a market share of 40.8% in the premium television market, displacing Samsung.
Repeating a Success Story
LG OLED TVs have received the highest consumer report scores, 5 times in a row now. The LG Signature OLED TV W received the highest total of 89 points this year. Other high scores by LG OLED TV’s include last year’s OLED 55 E6P scoring 84 points, then the 65-inch E6 scoring 85 points, and the 65-inch and 55-inch C7 scoring 88 points.
This year’s high scorer, the LG Signature OLED TV W has done so for the second time, after coming top last year as well. LG OLED TVs have repeatedly broken their own records by reaching higher scores with each model, ultimately capturing the top spots in US Consumer Report.
About the US Consumer Report
Founded in 1936 by the Consumer’s Union in the USA, North America based Consumer Report is a subscription based magazine. With a readership of over 7 million, the magazine indulges the common people to review products based on the consumer’s point of view.
While the report showed LG taking most of the top spots this year, there was a tie between Sony and LG on the second and thirteenth positions. While the second position tie was between two OLED TV’s, the thirteenth spot was a tie between an LG OLED TV, and a Sony LCD TV.
LG Televisions in Europe
Not only in the USA, but LG is also on a spree to capture more and more praise across Europe. Some of the top influential Tech Media of Europe have given a lot of praise and positive reviews to the LG Signature OLED TV W. It is the same OLED TV which has made its way to the top spot in the US Consumer Report.
France based Les Numeriques, UK based What Hi-Fi, Stuff Magazine, and Germany based Audio Video Foto-Bild are some of the top magazines who have given good scores to the LG Signature OLED TV W.
LG Electronics and the premium TV market
As clearly implicated by the immensely positive reviews and results of Consumer Report, LG is now the top player in the Premium TV market. The global premium TV market includes the televisions which cost more than $2,500.
LG Electronics’ TV business branch, HE Division has managed to capture 40.8% share in the premium television market. According to Market Analytics by IHS, 2,18,000 LG OLED TVs were sold in the first quarter of 2017, which is 86% more than the units sold last year in the same quarter.
The top spot in premium TV market was earlier held by Samsung, which had 54.7% of the share. So with these numbers and increasingly positive reviews, we can safely say that LG is now the preferred brand when it comes to the premium television market.
Apart from LG, Sony has also witnessed an increase in the premium TV market, while Samsung has drifted from the top position to the third position.
About LG Signature OLED TV W
The much appreciated LG Signature OLED TV W, is a premium OLED television from LG. It comes with a 64.5-inch OLED display with 4K resolution and HDR support. In terms of audio, it features Dolby Atmos with 4.2 channel speaker system.
The LG Signature OLED TV W is a Smart TV running on webOS 3.5 and features 4 HDMI ports, 3 USB ports, 1 RF, 1 Composite in, 1 Ethernet, 1 Optical, and 1 RS232C Mini jack. The TV is priced at $6,999 which roughly translates to Rs. 4,47,000.
