Idea Cellular is now offering more than 400 live TV channels, which makes Idea the second telecom operator after Reliance Jio. Idea has introduced its own app for live TV called Idea Movies and TV. Idea has ramped the content of the app with the new and popular channels. Now, the app is offering more than 400 live TV channels with content from Bollywood to regional languages including Bhojpuri, Marathi, Punjabi and more.
Out of the all available channels, 200 are regional channels as Idea has to focus on the relevant offering based in all regions. Idea customers now have access to a wide range of TV genres like Music, Movies, News, and Entertainment.
Idea Cellular has also announced a partnership with Discovery India and according to this partnership, there will be some premium channels from Discovery like Discovery channel, TLC, Animal Planet, Discovery HD World, Discovery Science, TLC HD World, Discovery Tamil, and DSPORT.
Idea Cellular has introduced a new category called South Indian content on the app. The app also has caught up rights to popular Hindi tv shows and other regional languages. The Idea Movies and TV app offers all type of videos and TV channels in HD formats and it can also be switched to SD format when there is less connectivity.
With the launch of the Idea Movies & TV app, Idea aims to compete with Reliance Jio and Bharti Airtel. Reliance Jio now has about 600 Live TV channels and Airtel is offering over 350+ channels.