Airtel launches Wynk Tube music and video streaming app to take on YouTube Music

Airtel launched Wynk Tube, a music and video streaming service today. According to the company, Wynk Tube has been built for smartphone users in non-metros and small towns. It is similar to YouTube Music and has a collection of 40 lakh songs and videos.

Airtel’s Wynk Tube offers both audio songs and videos on its platform. The app weights just 5MB in size and it is compatible with even basic smartphones including Android Go phones. The app is currently available only for Android phones.

Wynk Tube Features

Wynk Tube offers the streaming of audio and video songs within the same interface. Currently, the app offers songs in three languages- Hindi, Punjabi, and Bhojpuri and it will soon be available in 12 regional languages including Marathi, Telugu, and Tamil, etc.

The homepage of the app has recommended songs, playlists, artists, etc. You can also play songs from the internal storage of your phone directly on Wynk Tube app as the app syncs the songs. You can find my music section present at the bottom of the homepage.

Further, users can switch between audio and video simultaneously with just a single tap. Also, the song will start playing from where you left it. Moreover, the app also comes with Voice Search and Picture-in-Picture (PIP) modes.

The Wynk Tube comes after the success of the company’s over the top (OTT) music streaming app, Wynk Music. The Wynk Tube is free for Airtel users and Non-Airtel users will get a free trial for 30 days after that they can subscribe at Rs. 99 per month.

You can download the Wynk Tube app from Google Play Store.

Commenting on the launch, Sameer Batra, CEO – Content & Apps, Bharti Airtel said,

Wynk Tube has been built for India 2.0, keeping in mind the digital entertainment needs of hundreds of millions of smartphone users in non-metros and small towns. An integrated audio-video music experience delivered in a simple yet intuitive vernacular interface makes Wynk Tube a unique and powerful proposition.”