Keypoint Technologies announced its Branded Smartphone Keyboard, Adaptxt, which will help brands from diverse disciplines to reach out to potential smartphone users in the country, and deliver live branding content.
This smartphone branding tool gives a brand the power to reach out to untapped consumers and deliver pertinent messaging to them, even without interfering in their privacy. In order to not be irritating to the consumers it reaches the consumers in accordance with their choice.
Lets explain this product with an example. Suppose a popular movie is to be released and production house wants to penetrate the hype even further, they can develop a unique Keyboard which can be downloaded by fans. That keyboard can contain quotes from the movie and other exclusive content too.
The keyboards can be based on a lot of other things like a popular eatery, an IPL team, a popular event, Consumer Durables, Consumer Electronics, Apparels & Fashion Industry and many more. This keyboard aims at bringing together main constituents of branding which are brand connect, top of the mind appeal, brand favoritism and familiarity.
KeyPoint’s CEO, Sumit Goswami said, “Communication amongst individuals is the buzzword of today, and providing effortless communication is the main tenet that Adaptxt believes in. We are inspired by the fabulous success of Adaptxt on the smartphone platform of India. We are now looking towards engaged vistas to take up the experience a notch above. Our ‘Branded Smartphone Keyboard’ is aimed at emerging brands who wish to develop their communication with their consumers further.”
A similar idea was successfully implemented in USA where Spirit College themed keyboards let users show their school spirit with customized virtual keywords, university centric texting dictionaries and more. The mass appeal was a huge success and Adaptxt aims at recreating that magic in the Indian Smartphone market which is growing exponentially! you can download Adaptxt keyboards by Visiting its official website.
