Facebook has introduced a profile picture guard specifically for Indian users that gives users more control over who can download, tag and share their profile pictures.

In India, people are really concerned about their privacy because of misuse of their picture on the internet. So, the social networking site which has rolled this important feature for its 200 million users in India.

Facebook has joined hands in a research with some Indian organizations such as Centre for Social Research, Youth Ki Awaaz, Learning Links Foundation, and Breakthrough. From these organizations, Facebook got to know that the reason women in India don’t share their profile picture online is that they are worried it will be misused by others on the internet.

How to Guard Your Profile Picture

Indian Facebook users will see a step-by-step guide to adding an optional profile picture guard.

If you are using the Facebook mobile app, refresh your News Feed. You’ll see a message ‘Help Protect your Profile Picture’. Just click next on the steps, and hit next. Once you activate the Profile Picture Guard and hit save, a blue shield will appear around your profile picture on Facebook.

Facebook Profile Picture Guard

The other way to activate it is to tap on your Profile Picture in the app and see if the Profile Picture Guard option is available for you and then activate it. The tool is just rolling out, so it may not be visible to all users just yet.

Also read: Facebook Launches Express WiFi In India; Airtel To Provide 20,000 hotspots

New Controls

When you add this profile picture guard:

  • A blue border and shield around the profile picture will appear as a visual cue of protection
  • Other people will no longer be able to download, share or send your profile picture in a message on Facebook
  • People that are not you are not friends with on Facebook won’t be able to tag anyone, including themselves, in your profile picture
  • Facebook will also prevent others from taking a screenshot of your profile picture on Facebook, which is currently available only on Android devices

Facebook claims,

“Based on preliminary tests, we’ve learned that when someone adds an extra design layer to their profile picture, other people are at least 75% less likely to copy that picture.” The company is also planning to expand this tool to other countries, based on what response they get from India.


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