Yu Yureka went on sale today, and as expected stocks ran out in just 3 seconds. When you pitch 3,00,000 registrations against a measly stock of 10,000 units, 3 seconds is conceivable. Even if YU would have added 5 times the stock, the result wouldn’t have been much different.

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During the online stampede today, Amazon’s servers also crashed.  Xiaomi on other hand has been selling around 50,000 Redmi Note every week and the third flash sale today lasted for almost 3 Minutes. YU recently admitted that they failed to estimate public response and will be ramping up production for future flash sales.

Needless to say, this has left several fans frustrated, who have been waiting for more than a month and have now resorted to online forums and social media channels to vent out their frustrations. Even if Micromax ramps up the stock, it will take several weeks before the demand dials down.

YU Yureka is an extreme value for money 4G smartphone with 5.5 inch HD display, powered by 1.5 GHz Snapdragon 615 octa core chipset with 2 GB DDR3 RAM and 16 GB expandable storage. Other features include 13 MP rear camera, 5 MP selfie shooter and a 2500 mAh battery. Your warranty won’t be void even with rooting or flashing ROMs. You can register and buy Yureka from Amazon.in.

Key Specs

Model Micromax Yureka
Display 5.5 inch, HD
Processor 1.5 GHz Octa Core Snapdragon 615
RAM 2 GB
Internal Storage 16 GB, Expandable up to 32 GB
OS Android 4.4 KitKat based Cyanogen
Camera 13 MP/ 5 MP
Battery 2,500 mAh
Price Rs 8,999
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The Author spent a significant chunk of his formative years resisting technology. He now keeps an eye on where the world is heading to, and drives a passive pleasure from this indulgence. His passion to write, learn and improve drives him each day. When his day ends, he enjoys the pleasant languor and detoxifies with family. You can connect with him on and Twitter