Gionee has opened its first exclusive brand outlet in New Delhi, where consumers can have firsthand experience with Gionee smartphones and avail t courteous handling and responsible services by the company officials themselves.
The first Gionee exclusive store is located at Surya Shopping Mall, New Delhi and covers over 200sq ft of carpet area. The store follows international design parameters to establish brand standards. Warm materials like natural wood have been used for wall paneling and display surfaces to create an intimate atmosphere and showcase the product in a natural setting.
Elated by the launch of the exclusive brand store, Mr. Arvind Vohra, Country CEO and Managing Director, Gionee India said, "We have had an exceptional journey in India and have been able to establish ourselves as a powerful brand in the market in such a short span of time. Gionee is expanding its footprint across India and our new store at Rohini endorses our plan and decision to expand to bigger metros and we promise to deliver the best experience to our consumers through our exclusive brands stores across the country.”
Official presence and proximity to potential buyers in key markets, is essential to win consumer trust. Gionee plans to gradually expand this to over 250 stores across India along with 2500 shop-in-shop. The Chinese manufacturer also plans on increasing service centers from 700 to 750 this year.
The company recently launched Gionee Elife S5.1 in India which is most affordable among phones competing in the super slim race. The handset is fitted with a 4.8 Inch super Amoled display powered by 1.7 GHz Octa core Soc, 1 GB RAM,16 GB internal storage, Android KitKat based Amigo UI, 8 MP rear camera, 5 MP front camera and a 2050 mAh battery.