Jivi Mobiles that has lately emerged as a dominant player in the feature phone segment has managed to reach 2 lakh units of sale per month. The brand announced a price cut for its products following which it witnessed a phenomenal response from buyers. Eventually, Jivi Mobiles came up with multimedia phones that are priced as low as Rs 699 in order to boost its sales volume further.
One of the best selling Jivi features phones include JV X9300 that has bagged the Mobility Excellence Award for being the best feature phone. It is one among the slimmest handsets despite being powered by a powerful 3000 mAh battery. Also, the device is carries an affordable pricing of Rs 1,199. The 3.5 inch touch screen feature phones are available for Rs 1,799. When it comes to CDMA models, there is one that is priced at Rs 999 and another that is a CDMA+GSM phone costing Rs 1,899.
Regarding this, Pankaj Anand, Chief Executive Officer, Jivi Mobiles, said, “Though the research firms may suggest that the feature phones are gradually losing out to the smartphones, feature phones still comprise of around two-third of the mobile market in India. According to statistics as recent as OND 2014 quarter from one of the leading market research firms, Greyhound, in India, only less than 10% population has access to smartphones. This essentially means that the percentage share of feature phones in the tier II, tier III and rural markets would be as high as 90% or even more. They are here to stay for some more years and the volumes are sizably high for a mobile brand to ignore.”
Also, Harsh Vardhan, Head – Marketing, Jivi Mobiles, said, “Our feature phones have a high market acceptance because they are a perfect value for money proposition – loaded with features at a price that masses can easily afford. However, it’s not just the low price. Jivi phone models are rich in design and has quite many features that users in India’s hinterlands really want like the boom sound speaker, wireless FM, high battery life besides the superior build quality and feel.”
