Micromax has launched another smartphone, called Micromax Canvas Hue in India priced at 10,999 INR. This time, Micromax has opted for a Super AMOLED display panel instead of IPS LCD units which it conventionally uses and a capacious battery.

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Specifications aren’t as alluring as, say, Yureka, but this one follows different revenue model and will be available on offline stores. To begin with, there is a 5 inch Super AMOLED display panel with 720p HD resolution and Gorilla Glass 3 Protection.

AMOLED display means you can expect oversaturated colors, magnificent blacks and high contrast ratio. The quality of whites and viewing angles remain to be judged. The handset is powered by 1.3 GHz (MT6582) quad core chipset with 1 GB RAM and 8 GB internal storage.

The Dual SIM Micromax Canvas Hue is running Android 4.4 KitKat out of the box, which is upgradeable. Micromax has used an 8 MP Sony sensor in its Autofocus rear camera, which is paired with a 2 MP front shooter for selfies.

Big juicy 3000 mAh battery (9.5 hours of talk time, 280 hours of standby time) is another highlight of this device. Other features include 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0 and GPS. Press renders suggest Micromax has trimmed down display bezels. Canvas Hue will be available across all major stores starting from 16th January 2015.

Commenting on the launch, Vineet Taneja, Chief Executive Officer, Micromax said, “At Micromax, customer centricity has always been at the core of developing products. With an AMOLED HD screen, users are guaranteed of a life-like viewing experience through more vivid colors and a crystal clear display. The Canvas Hue is a perfect blend of premium design, seamless efficiency and superior technology that supports the needs of the ever evolving consumers. With the launch of the Canvas Hue, we have again looked at addressing one of the most important needs of the Indian consumers, which is of an extended battery life. We will continue to enrich the consumer experience by delivering state-of-the-art products & services, reinforcing our commitment to raise the bar of affordable innovation in the country.”

Key Specs

Model Micromax Canvas Hue
Display 5 inch, 1280 x 720
Processor 1.3 GHz Quad Core
RAM 1 GB
Internal Storage 8 GB, Expandable up to 64GB
OS Android 4.4.2 KitKat
BCamera 8 MP/ 2 MP
Battery 3000 mAh
Price 10,999 INR
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