Motorola India has opened 25 ‘Moto Hubs’ in Kolkata in a bid to strengthen its offline presence across the country. Moto Hubs allow users to experience and purchase latest Motorola smartphones and accessories under one roof.
“Our customer-centric strategy has helped us immensely and we have received an overwhelming response to Moto Hubs across the country. With this we are giving smartphone lovers a fresh retail experience where they can interact and engage with the brand prior to the purchase,” said, Sudhin Mathur, Managing Director, Motorola Mobility India.
The Moto Hubs offer the latest smartphones including the just-launched smartphone Moto Z2 Force and Moto X4 that were available only via online channels. Moreover, there will be accessories such as on-ear and in-ear headphones, Moto shells and phone covers etc.
According to a German research firm, the eastern region contributes to 15 percent of the total smartphones retail sales in India. So, in order to consolidate its retail presence, the company plans to open this number of stores in Kolkata.
Earlier in January, the company had announced the opening of 50 Moto Hubs in Delhi as well. While, it had already opened 5 Moto Hub stores across Delhi, NCR, and Mumbai. The Lenovo-owned company has also partnered with Poorvika Mobiles in 43 cities of Tamil Nadu, Puducherry and Karnataka and with Big C & Lot Mobile in 55 cities of Andhra Pradesh and Telangana to open offline retail stores.
Today, Motorola has also said that it will set up 1,000 Moto Hubs across 100 cities of India. the company sees it as the first milestone of strengthening its offline presence. “The next level of growth will come from the offline channel and the company does not want to be left out. The 1,000 hubs are our first milestone,” Mathur said further.
Motorola, however, did not reveal any definite timeline for this. “We are not going for any fixed target (to reach 1,000 ‘Moto Hubs’) but it can be as soon as in the next six months,” Mathur added.