Since its launch in 2014, OnePlus has been selling phones only through e-commerce platforms. However, it has seen skyrocketed growth in sales, thanks to its flagship phones at affordable prices. But with decrease in demand for smartphones coupled with intensive competition from Chinese peers, OnePlus should do something out of the box to maintain its market share.
In the first step to combat growing competition, OnePlus will be launching its first experience store in Bangalore on January 7th. The store is located at Hira Property at No.5, New No. 213, Brigade Road, Bangalore.
The experience store will showcase Oneplus phones and accessories, which can tested and used by the prospective customers. This will address the long lasting problem of the customers, i.e., one should solely depend on online reviews to buy a OnePlus product rather than buying it after having a first hand experience. It will also gives better visibility of the company in the market, as well as, paves a way to enter into the offline market.
To mark this occasion, Oneplus is conducting a contest, OnePlusAllAccess, on its Facebook page where three lucky users will be given a chance to fly to Bangalore and meet Oneplus’ founders Carl and Pete. Also, winners will be given OnePlus accessories for free. For all other attendees, you can buy OnePlus 3T 64GB and 128GB in Gunmetal and OnePlus 3T 64GB in Soft Gold, among other OnePlus devices on offer that day.
At this juncture, there is no information on whether the company will launch similar stores in other cities or not. We will keep you updated if we hear any announcements from OnePlus.
Do you think this move is an indication of its intention to sell products offline? Let us know in the comments section.