UC Browser, a very popular browser in India these days, launched their UC Cricket service about three years ago, and today, they announced their partnership with Twitter and Bing for a dedicated Cricket Content Aggregation because let’s face it, if you’re in India, you ought to like cricket. Well, just kidding about that. Anyway, UC Cricket is now a content aggregation platform for cricket enthusiasts, with relevant data pulled from both the services.

UC Browser

UC Cricket was launched as a service in 2013 by UC Web, a business with the Alibaba Mobile Business Group. Over the years, this platform has seen a massive growth in the number of average users. They’ve witnessed over 100% growth in the average number of daily visitors in the last one year and just because of this increase in engagement, they decided to go ahead and sign a deal with Twitter and Microsoft Bing for this service.

Twitter plays the role of providing them with the live, public, and conversational content related to cricket matches on UC Cricket such as trending Tweets of cricketers, and exclusive Twitter-only content from official cricket team accounts such as native videos, Periscopes, Vines, and photos. Moving forward, UC Browser and Twitter are exploring deeper integrations around the cricket season to make the UC Browser experience always-on throughout this exciting cricket season. Bing, a leading search engine of Microsoft, will provide predictions to upcoming games via Bing Predicts. Last year, 83% of the predictions made by Bing Predicts for the world cup matches were accurate.

UC Cricket also comes with a series of new features, including a floating widget called UC Express which allows the user to access cricket content immediately, and Customizable Notification which enables users to subscribe the upcoming game for push notification update when the game starts.

The main aim of creating such a content aggregation platform is that in the last few years, the digital data consumption has increased a lot, and currently nearly 50% of the digital media consumed is consumed on devices with screen size 5 inch or smaller. This means that the country is moving towards a mobile consumption goal, which will result in a lot more services springing around the mobile web.