Kobo digital reading platform has now arrived in India and Amazon will now have a worthy competitor. Kobo is not as big a name in India yet, but is quite popular worldwide. Kobo has teamed up with Indian booksellers Crossword, WHSmith and electronics retailer Croma to set foot in India.
Kobo App has been available on Android, iOS, Windows and other platform for quite some time now and the platform offers ample e-books (Nearly 4 million titles across 68 languages) along with various free classics. Kobo is set to launch various E Ink and tablet devices including Kobo Touch, Kobo Glo, Kobo Arc and Kobo Aura HD.
“As e-commerce continues to expand and demand for digital content continues to grow, we are thrilled to be launching in India and look forward to introducing passionate Readers to our world-class digital reading platform,” said Wayne White, Executive Vice President & General Manager, Kobo. “India is in the early stages of what we believe is a 25-year transformation from print to digital reading. In partnership with some of the leading booksellers and retailers in the country, Kobo is poised to lead this transformation, by delivering a fully localized experience designed to meet the increased demand for digital content in India.”
Kobo Touch reader has a 6 Inch an anti-glare Pearl E Ink touchscreen which is light on your eyes, when you engage in prolonged hours of reading. It will give you excellent outdoor visibility and is easier to carry along. It has been priced at Rs. 7, 999. As an introductory offer you can get this tablet for Rs. 6,999 until November 3.
Kobo Glo, can be used to read even at night in the absence of ambient light, unlike Kobo Touch.The display remains same in size at 6 Inches. The no glare display has XGA high resolution and you can own it for a price of Rs. 10,999. As an introductory offer you can get this tablet for Rs. 9,999 untill November 3.
Kobo Arc will provide you with additional multimedia experience and a larger 7 Inch display. It runs on Android 4.1 jelly bean O.S., thus will provide you with all the benefits of Android eco-system. This tablet has been priced at Rs. 11,999
Kobo Aura HD claims to offer the highest resolution available in Ebook readers today. At 265 dpi, the spacious 6.8” Pearl E Ink touchscreen will offer you great reading and multimedia experience. This tablet is powered by a 1 GHz processor and is priced at Rs. 13,999
So is there a market for such Digital reading platform in India? According to Survey commissioned by Kobo 93 percent of self-identified Readers, said they are familiar with eReading devices or apps that allow for reading across a variety of devices and 56 percent said they would prefer to read digital content on a dedicated eReading device.
Amazon Kindle wasn’t a Runaway success in India, but the device is very popular amongst passionate readers and students. Even the coming of Kindle Apps on various platforms didn’t provide with the same experience. So yes India has a huge market for such devices and Amazon’s Kindle line of tablets now have a worthy competitor.