To penetrate its business in Andhra Pradesh, Aircel is now offering a new and unique Voice plan named “Paanch Ka Dum”. Under this plan, customer gets to select one of the 5 plans which include community calling -5AM -5PM free, community calling – 1p/ 6 seconds, Half paise local calls, Half paise Local + STD Call and ISD, only for a meager Rs. 5!
Deepinder Tiwana, Circle Business Head – Andhra Pradesh, Aircel, said, “We at Aircel believe in offering best value propositions for our subscribers and constantly innovate to provide the best quality and value for money services to the consumers. This product is intended for a consumer segment which is conscious about its budget and prefers smaller denominations. The low entry price and the options to select one of the 5 benefits is a first of its kind.”
He added, “Aircel has been the fastest growing operator in Andhra Pradesh in the 3rd quarter in 2013. In line with the company’s focus on data, Aircel Andhra Pradesh is on course to almost double its data revenues from 2012 to 2013. There has been a 50% jump in the data contribution to the overall revenues from December 2012 to September 2013.
Aircel had recently partnered with Micromax to offer attractive data plans and share retail space with Micromax mobiles. It has also increased the data limit on 1 GB plan to 1.5 GB in Andhra Pradesh and has also introduced a unified 2G and 3G pack.
Aircel also claimed that it has doubled its Data revenue in AP and 45% of customers are already using Data services. The new plan will definitely provide a wonderful options to Aircel subscribers for small amount of Rs. 5 only. This new Offering is targeted at pleasing already existing customers and attracting new customers as well. Aircel has come a long way as Pan India operator and we are soon expecting the company to laUnch its 4G services in major cities of India.