This is something new, and I sure you must have not seen anything like this before wherein an ecommerce venture partners with a telecom venture in order to boost up their smartphones or tablet (with calling) sales. As per this strategic partnership, for every smartphone bought from that ecommerce portal or even if it is not a smartphone but a simple phone where 2G Data transfer is enabled. The users will get 3GB free of 2G and 3G network from ‘Aircel’ for the first three months.
Once you have bought this device, you can get this offer redeemed within 3 months of the buying period with the help of a promo code, which will be given to you along with the device which you have bought from Aircel. Even if you an existing customer, you can use that promo-code and avail that offer.
On this, Anupam Vasudev, Chief Marketing Officer, Aircel, said, “The growth of Indian telecommunication sector is highly driven by emerging new technologies and changing consumer behavior. With online shopping emerging as an easier, faster and more effective way of shopping for customers, we are delighted to partner with Snapdeal.com, a leading online shopping platform. The intent of this partnership is to increase data penetration and usage amongst our user base, specially the youth. We are confident that Aircel’s innovative data offerings coupled with Snapdeal.com’s robust online channel and reach will help us provide a holistic experience and great value for money to our customers.”
Snapdeal is obviously trying to challenge the market leader Flipkart in this case and Aircel will also be benefitted with this deal, provided they are still trying to build a decent customer base. Let us see how much this deal actually proves out to be profitable for them.