Motorola’s Moto G proved to be quite a device after being launched in India a few months back. The affordable price tag, proven build quality from Motorola and fast Android updates meant that the device was one of the most sought after ones during the time of its launch, with batches of stock being cleared in minutes.
The phone went head on against similar offerings from the likes of Micromax, XOLO, and Karbonn. Before the launch of the Moto G, devices from the aforementioned makers were the ones which ruled the roost. However, the Moto G did quite well and opened the gates to a new range of affordable mid-range phones.
With that, Motorola quickly captured the mid-range smartphone market in the country. However, the the Moto G remains to be the only device from the maker to be available in the market, which is something the Lenovo subsidiary would like to change. From what we’ve been hearing, this change could be brought about sooner than you expect.
It’s the next in line Motorola Moto E which we’re talking about. The yet-unannounced device is already building quite a lot of hype around its name, thanks to a sub-10K INR price tag that it is supposed to rock. While the Moto G itself was quite a revolution in the price sensitive market, the Moto E will be even more radical.
Dennis Woodside, former Motorola CEO once said,
In much of the world $179 is a lot of money so there’s a big market at a price point of less than $179. We’re going to look at that and just delivering on that value promise is super important. I mean why can’t these devices be $50? There’s no reason that can’t happen so we’re going to push that,
If there’s one market which could turn the tables yet again for the once Google-owned maker, it has to be India. Here in the country, as we know, there’s a new smartphone brand showing up every second day with the value : money ration going up each time. However, thanks to the temporary nature of many such makers, buyers are apprehensive going for such devices.
However, something from a brand as large as Motorola will definitely pull the plug on overpriced devices and outdated hardware; any prospective buyer would generally feel much more comfortable going for a Motorola device over a similar offering from, say, Lemon mobiles.
That’s for the consumer. What does this mean for the hopeful manufacturer?
Desi manufacturers, for eg. Micromax, Karbonn, etc. have had the time of their lives in the past 2 years. When Samsung was ruling the roost with their shady Android phones, these makers came with new designs, exciting hardware and a price tag that would tempt even the strongest of minds.
With a 4.3 inch screen, a 1.2GHz dual-core processor and 1GB of RAM, the device could easily dethrone the likes of Micromax Canvas 2 as the ‘most affordable dual-core phone’, et al. What’s more, a Qualcomm Snapdragon CPU that is expected to feature on the Moto E will work as a magnet to those who’re fed up of MediaTek. There have been a few rumours around the phone, which you can read here.
It is now the turn of international makers to hit back, and from what we’re seeing the battle is going to be an exciting one!