One of the popular smartphone vendors based in China, Oppo with its presence in North America, Europe and Asia has announced that they have won the title sponsorship rights for the forthcoming Champions League T20 season to debut next week.
Well, Champions League T20 (CLT20) 2014 is slated to start on September 13 and end on October 4. The teams such as Mumbai Indians, Chennai Super Kings, Kolkata Knight Riders and Kings XI Punjab of India, Perth Scorchers and Hobart Hurricanes of Australia, Sunfoil Dolphins and Cape Cobras of South Africa, Lahore Lions of Pakistan, Northern Districts Cricket of New Zealand and Southern Express of Sri Lanka.
This move by the Chinese smartphone brand has been taken in just months after its entry into the Indian market earlier this year. By sponsoring titles for the tournament, Oppo will become a part of the Indian society and reach out to larger base of Indian consumers. The company also already revealed its plans to expand its presence in the country by setting up more service centers in the next one year.
Regarding this, Mr. Tom Lu, CEO, OPPO Mobiles India, said “We are truly fortunate to have won the title sponsorship rights for such a prestigious and popular cricket tournaments. We are sure, with OPPO Champions League T20, more and more Indian users will get to know about our brand, the technology and the experience our smartphones deliver.”
Also, Mr. Nitin Kukreja, President – Sports, STAR India said, “We are proud to have OPPO Mobiles India as the title sponsor for the Champions League T20. In recent days, the cricketing arena has not witnessed any T20 cricket – the most exciting format of the game and, the beginning of this league marks the recurrence of fun filled T20 nights. Star Sports is committed to continue building this league which features T20 champion teams from across the globe, into a premium property. It would target to make this league a huge success by making it grand through a marketing blitz and production innovations. These are bound to increase the excitement of the league.”