Everyone expected Apple to nail the Smartwatch concept, and we have to say the initial presentation doesn’t disappoint. The Cupertino Giants new innovation isn’t circular or inexpensive but manages to strike the right smartwatch formula.

The best thing is the digital crown, where Apple has effectively used a conventional mechanical part as a smart functional tool. You can scroll pages using the crown, use it as a home button, Zoom in and do a lot more. The physical dial lets you conveniently interact with your smartwatch without your fingers blocking the display.

The watch sports a flexible retina display and is powered by custom S1 chipset is a comprehensive health and fitness device with gyro accelerometer and lights up the display when you raise your wrist. The watch has NFC chip inside which can be used to make mobile payments and also in home automation.

Tiny electrodes around the display recognize the difference between a tap and a press, there is a speaker inside as well. Haptic feedback will complement your actions as well. You will have to charge it every 12 hours and for that you can use a inductive charger.

You can choose from several available watch faces. With a tap of a button, the watch will list your frequent called list and you can directly message or call them from the Watch. The watch knows how much and how often you move and you can add goals using the simple interface. The watch also makes seamless transition to iPhone possible using continuity feature.

There is a sports model, a gold variant and several different straps available. The Apple Smartwatch will retail starting from $349 starting from early next year. It will be compatible with iPhone 5, iPhone 5s, iPhone 6 and 6 Plus.