Vu Televisions, a luxury television company based in California has launched 50 inch and 55 inch 4K Ultra HD TVs in India. These televisions are available exclusively via the leading online marketplace Snapdeal.
Vu 4K Ultra HD TVs are nearly priced at almost half the price of similar products from the competitors. The firm has priced the 50 inch TV at Rs 89,900, whereas Samsung’s 48 inch 4K TV costs Rs 1,59,556. The 55 inch Vu offering carries a price tag of Rs 1,19,000 and the equivalent model from Sony is priced at Rs 2,18,000.
Vu delivers more value to consumers with the incorporation of the world’s first quad-core graphics engine in these 4K Ultra HD TVs. This will provide an accelerated Ultra HD experience that can upscale basic set-top box content to sharper and more detailed images.
The firm is a market leader when it comes to making affordable large size TVs. Also, it has gained enough consumer support for its pricing and innovation. In order to avoid brand ambassador costs, Vu has made its customers their brand ambassadors giving Vu Televisions a five star rating on e-commerce websites.
As the Indian consumer are largely moving online to avail the best deals on electronics products and with the growing popularity of e-commerce business, Vu has launched the Ultra HD TVs exclusively via Snapdeal.
Regarding the launch, Tony Navin, Senior Vice President – Electronics and Home, Snapdeal.com said, “The Televisions category on Snapdeal.com has been one of the fastest growing categories with growth rates of over 30% month-on-month. The partnership with VU Technologies has resulted in consumers benefitting tremendously with several exciting campaigns we have executed together in the past with the entire range of Vu products. With the latest launch by VU Technologies, we will now be able to provide our customers access to a product which is packed with high end TV technology features at a great price point. We expect this product to do very well in this run up to Diwali.”
Also, Devita R Saraf, CEO and Design Head, Vu Technologies stated, “Snapdeal.com has shown itself to be a trusted platform for buyers to purchase large size and high value products. We look forward to introducing our Ultra HD TVs to the world through our reliable partner.”