The leading India based smartphone manufacturer, Micromax has entered into a partnership with the government owned BSNL that is one of the largest telecom service providers in the nation. The ultimate aim behind the partnership is to drive the data growth in India.
As a result of this partnership, Micromax and BSNL will jointly extend distinct reverse bundling handset offers providing up to 2 GB of free data usage per quarter to the consumers. The data innovation and mobile network expertise of BSNL and device marketing expertise of Micromax will be helpful in redefining the user experience and taking data penetration to the next level.
As per the partnership, six Micromax devices will arrive with bundled BSNL data offers and the devices are X070, X088, P410i, MMX377G, A37 and A37B.
The data offers include 2 GB of data per quarter for a year on smartphones, free 500 minutes of voice calls between the same network per quarter for a year on feature phones, free activation of freebies along with a plan voucher of Rs 153 on tablets and validity of freebies for a year from the date of activation on data cards.
Commenting on the partnership, Mr. Vineet Taneja, Chief Executive Office, Micromax said, “At Micromax, it has been our constant endeavor to understand the Indian consumers and come up with products and services which act as a solution for their needs. We are delighted to partner with BSNL, as this collaboration will be an excellent unification of BSNL’s offerings and Micromax’s design capability thus enabling millions of Indian consumers to enjoy seamless connectivity through data usage, affordable call rates and other VAS services.”
He further added, “This partnership will further provide a major boost to better connectivity and internet adoption as BSNL’s pan-India network coupled with our innovative devices, backed by a strong channel and retail presence which will take these offerings across length and breadth of the country.”
Shri. A. N. Rai, CMD, BSNL was very pleased on association of BSNL with Micromax. He emphasized, “BSNL’s association with Micromax, one of the largest indigenous Mobile handset and data card manufacturers in the country, will create immense opportunities for customers by offering them high speed 3G data. BSNL has already provided 3G coverage in more than 2300 cities and towns of India and is committed to provide 3G coverage to additional towns. BSNL is providing best affordable 3G data services with free roaming facility.”