Mitashi has announced the launch of Mitashi PLAY Senior Friend, the firm’s latest Android based smartphone that is targeted at the senior users. The handset features a large front dialer and larger font for storing the contacts and reading messages. Also, there is FM Radio, coded icons and SOS button during emergency to serve the senior generation users.
Coming to the technical specifications, the Mitashi PLAY Senior Friend smartphone flaunts a 4 inch display and is powered by a 1.2 GHZ dual-core processor that is supplemented by 512 MB of RAM. The handset packs 4 GB of internal storage space that can be expanded using a micro SD card and is based on Android 4.4 KitKat operating system.
There are dual cameras in the Mitashi smartphone and it comes in a see-through box that will let the users to inspect the aesthetics of the device before buying one. Interestingly, this smartphone is priced at Rs 4,999 that makes it affordable.
Regarding the launch, Adnan Chara, Vice President – Gaming, Toys & Telecom – Mitashi Edutainment Pvt. Ltd., said, “A detailed market research done by us suggested that the senior generation, while being largely technophobic is also looking at their grand kids engaging actively on android platform and definitely want to get into the bandwagon – all they need is a little push! Research also indicated that current generation smartphone users were guilt conscious while using a high priced smartphone for themselves because their parents & grandparents at home were still active on a low priced feature or bar phone. Thus we thought of addressing the need of a smartphone exclusively made keeping their needs in mind.”
Key Specs
| Model | Mitashi PLAY Senior Friend |
| Display | 4 inch |
| Processor | 1.2 GHz Dual Core |
| RAM | 512 MB |
| Internal Storage | 4 GB, Expandable |
| OS | Android 4.4 KitKat |
| Camera | NA |
| Battery | NA |
| Price | Rs 4,999 |
