Micromax is all set to launch its YU branded smartphones on December 18th 2014 in India, to compete in the online retail space. We now know that these CyanogenMod running smartphones will retail exclusively on Amazon.in.
YU platform is meant to encourage hackers and power users and thus rooting and flashing won’t hamper your 1 year warranty. Micromax has also let slip that the upcoming smartphone will have a power speaker, innumerable customization options(including boot animation) and will focus on user privacy.
Rumors suggest that the first YU smartphone will be running 64 bit Snapdragon 615 SoC and support 4G-LTE connectivity. Micromax has exclusively partnered with Cyanogen Inc in India and thus you can expect regular software updates.
Following similar approach as Xiaomi and OnePlus, Micromax will heed to community feedback on Yuplaygod forums for further development of software. That also explains “YU Play God” catch phrase plastered on everything ‘YU’.
Rumors also suggest that this upcoming smartphone could be rebranded Coolpad Great God F2, which was recently launched in China and features 5.5-inch 1280 x 720 display, 2GB RAM, 16 GB storage, 13 megapixel F2.0 main camera and both MT6592 and 64 bit Snapdragon 615 SoC variants.
There isn’t much time before Micromax officially draws curtains from this Cyanogen empowered smartphone. We will have more to say on 18th December 2014.