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Fitbit Makes Its India Operation Official, Will Retail On Amazon Starting 3rd July

Wearable market will increase 173 percent this year, predicts IDC and Fitbit ransacked a whopping 34 percent market share of this crowded wearable space by selling 21 million wearables last year. The next destination is India.


Fitbit will launch full portfolio of fitness and sleep tracking wearables including Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit One and Fitbit Zip via starting 3rd July. The Smart scale Aria is coming too for 9,990 INR.

Fitbit recently became first wearable fitness tech firm to go public. At the closing of first day, the companty was valued at $6.1 Billion, which is thoroughly impressive.

India is a different and very price sensitive market where FitBit will face competition from Xiaomi which has and will pump in wearables and fitness gadgets at a fraction of FitBit price. However, Fitbit is a brand associated with some of the best and most accurate trackers, which will play to its advantage.

With a growing focus on personal health, fitness and wellbeing across India, and the strong demand for mobile devices and technology in the market, Fitbit is thrilled to provide consumers in India with our full line of trackers—at affordable prices across all mobile platforms—ensuring that everyone can find the right fit for their lifestyle and their goals. Our mission has always been to deliver innovation through exceptional, wearable design in a way that empowers consumers with greater knowledge of their overall health, while understanding that everyone’s approach to health and fitness is different.” said James Park, CEO and Co-Founder of Fitbit.

Fitbit India Portfolio and Price

Model Price Colors Features
Fitbit Surge 19,990 INR black, blue and tangerine Fitness superwatch with GPS, Purepulse optical heart rate monitor, fitness tracking
Fitbit Charge HR 12,990 INR black, plum, blue and tangerine Purepulse optical heart rate monitor, fitness tracking, caller ID
Fitbit Charge 9,990 INR black, blue all-day activity tracking, real-time fitness stats and Caller ID
Fitbit Flex 6,990 INR black, slate, navy, red, tangerine, teal, violet, lime and pink tracks steps taken, distance traveled, calories burned, active minutes and sleep
Fitbit One 6,990 INR black and burgundy tracks steps taken, distance traveled, calories burned, floors climbed and sleep
Fitbit Zip 3,990 INR charcoal, magenta tracks steps taken, distance traveled and calories burned, 6 months battery
Fitbit Aria 9,990 INR black and white tracks weight, BMI and body fat percentage over time, wirelessly syncs data

Deepak Singh

The Author spent a significant chunk of his formative years resisting technology. He now keeps an eye on where the world is heading to, and drives a passive pleasure from this indulgence. His passion to write, learn and improve drives him each day. When his day ends, he enjoys the pleasant languor and detoxifies with family. You can connect with him on and Twitter