Snapdeal, a leading ecommerse store in India, has refreshed its App and Webpage interface design based on Google’s material design language. The company emphasized that its new UI is more intuitive and efficient at the same time.
The webpage will now load 25 percent faster and as for app, you can expect a lot less crashes. Snapdeal also mentioned that all content has been regrouped and it will now be easier to navigate across categories. Besides, all relevant information on product page will be readily available at first glance.
Users can bookmark favourite categories, enjoy relevant animations and visuals for better product experience, use the dedicated search page with recent searches included and also the checkout process has been revamped too.
Commenting on the new development, AnandChandrasekaran, Chief Product Officer at Snapdeal said, “Technology is at the core of Snapdeal’s DNA and our vision is to build a world-class digital commerce platform. We are continuously working to enhance the user experience through our websites and the mobile experiences. The refreshed interface is designed to give our products an uncluttered look, to make navigation easier and create more focus on visual elements that will highlight the over 12 million products.”
The new Snapdeal makeover includes:
- Simple, modern and intuitive design
- Redefined information architecture
- Improved discovery interface
- Reimagined checkout process