Micromax has launched the first device under its Canvas Evok range. The device has been named as Micromax Canvas Evok. The device has been priced at Rs 8,499 and will be available exclusively on Flipkart starting May 17.
The Micromax Canvas Evok runs on Android 5.0 Lollipop. The device features a 5.5-inch full HD display, with a pixel density of ~267 PPI. The display is protected by Corning Gorilla Glass 3.
Commenting on the launch, Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “The current trend of 4G connectivity, big screens, high definition displays and powerful RAM has picked up immensely and the Canvas Evok brings the best combination of all these with its features and design language. We expect the new smartphone to fare well in the market as the millennial generation understands technology and also recognizes the fact that one does not need to pay exorbitant prices for a premium quality smartphone.”
“With the incremental growth in demand for 4G smartphones in the country, we are witnessing a revolution in an era of connectivity with more and more users experiencing the new media platform to extract the best out of mobile technologies. Being evolved users, they love and understand technology more than their more experienced colleagues and have the knowledge to browse their way to get best deals for best products. With this new exclusive, we are happy to further strengthen our partnership with Flipkart who is best suited to reach this type of TG.”
Micromax Canvas Evok Specs
The Canvas Evok comes with a 64-bit 1.4 GHz Octa-Core Qualcomm Snapdragon 415 processor coupled with Adreno 415 GPU. The device comes with 3 GB RAM and 16 GB internal storage. There is no information about microSD card support yet.
The Canvas Evok sports a 13 MP AutoFocus rear camera featuring 5P Largan Lens for better low light images. On the front, there’s a 5 MP camera.
The phone is powered by a 3,000 mAh battery. It has a carbon fiber back panel. On the connectivity front, the device includes 4G LTE, 3G, Wi-Fi, Bluetooth 4.0, and GPS.
Pricing and Availability
The Micromax Canvas Evok has been priced at Rs. 8,499 and will be available in Black color on Flipkart from May 17.