Unfortunately, Flipkart, the poster boy of Indian startup ecosystem, had become infamous for its Big Billion Day sale event held on Oct 6th, 2014. The event was marred by technical glitches, inordinate delivery timelines, malpractices in pricing by sellers, cancellation of placed orders etc. Soon, it had become the bone of contention on Twitter and Facebook where people started questioning the company’s credibility and some making fun of the entire episode. The nightmare ended when Binny Bansal and Sachin Bansal, founders of Flipkart, openly apologised the customers to calm down the situation.
In 2015, Big Billion Day sale event was more streamlined by conducting the event for five days to avoid the sudden surge of traffic. Though there were no major technical snags, the event was not able to garner much interest from buyers as there were no groundbreaking offers and also beacuse similar events were conducted by Amazon and Snapdeal.
Fast forward to 2016, Flipkart has announced that Big Billion Day event will happen between Oct 2-Oct 6th. With Amazon and Snapdeal eating its share, the event should be conducted flawlessly to gain trust among the customers. Sadly, it seems Flipkart is yet to learn from its mistakes. The event was started at 12:00AM on Oct 2nd and within a matter of few minutes, payment gateway crashed that was fixed after an hour. Customers went berserk and started bashing Flipkart on Facebook and Twitter.
With the sale on electronics around the corner, we expect Flipkart to take all precautionary measures to ensure smooth shopping experience for the customers. We will keep a close eye on the sale and keep you posted.