Micromax subsidiary brand Yu created a lot of buzz when it launched Yu Yureka back in January 2015. The smartphone had good features and specifications at an unbelievable price. Now Yu is re-launching the Yureka smartphone with a totally new look, design and specification. This news also clears all the doubt about the rumors of the shutting down of this company.
Yu has already sent out media invites for the launch of brand new Yu Yureka which is going to held on June 1. The invite has got a teaser image of a black smartphone with tagline “Yureka is Back with Black“,”Break rules. Shatter stereotypes.” The new Yureka will be called as “Yureka Black” as per the company. At the bottom of the invite it says “#BlackAintForAll“. However hasn’t disclosed any detail of this smartphone like specification, price or about it’s availability.
However looking at the teaser image shown in the invite, we can clearly say that it’s going to be a metallic smartphone unlike old Yureka. The smartphone will be sporting a unibody metallic design following with antenna lines running across the top and bottom of the device. The primary camera sits at the top center followed by a dual flash setup beneath it. Moreover it has got bottom firing speaker and 3.5mm headphone jack at the top
Registration for the Yu Yureka Black is up on the Yu official site. The registration can be done by simply entering your name and e-mail id. The registration page also gives you a glimpse of the Yu Yureka Black from back and the right side.
Since there is no information about the features or price, it’s hard to comment anything on it as of now. Yu Yureka, which was launched in 2014 and came into limelight with the launch of its first smartphone, the Yu Yureka. Yu has launched nine smartphones so far but it has been a long while since they announced any new smartphone. Hence it will be interesting to see their new smartphone after such a long time and considering the high competition among the smartphones in the budget segment.