Xiaomi and digital content creator The Viral Fever (TVF) have announced a strategic partnership for the recently launched Mi TV 4 and Mi TV 4A in India. As a part of this partnership, TVF has announced that all of its content including videos and web-series will be available across all Mi TVs.
Xiaomi has launched its Mi TV 4 in India earlier last month and earlier this month the company had launched its light version, dubbed as the Mi TV 4A. Xiaomi has the largest content aggregator library in India in their Mi TV and now with this partnership, TVF Play joins the league of the select partnering content providers for the Mi TV.
TVF has also released the latest episode of ‘Tech Conversations with Dad’ which is a show about youngsters explaining the latest technology to their fathers. In this episode, the son explains about Mi TV 4A to his dad as ‘What is Smart TV?’
Speaking about the partnership, Karan Chaudhry, COO, The Viral Fever said,
“TVF is the pioneer of premium digital content in the country and is very focused on innovative ideas to satisfy the needs of Indian youth. The MiTV4 offers a great internet TV experience and is loaded with great content that is not available on other TVs in its category and that too at an unbelievable price – that is bound to shake up the TV eco-system in India.
We are excited to be among the first partners for MiTV4 and look forward to our audience enjoying TVF shows on MiTV4. To deepen our partnership, we have created a special episode of our popular series ‘Tech Conversations with Dad’ in association with Xiaomi. We are sure our audience will love it.”
Sudeep Sahu, Product Manager – Mi TV, Xiaomi India said,
“TVF has been synonymous with ground-breaking content for the digital medium and we are extremely proud to have brought them onboard with their high-quality immersive content offerings for all our Mi Fans. We hope to build great properties together. Mi LED TV offers over 500,000 hours of content and TVF is a very important partner, sharing brand philosophies similar to Xiaomi in terms of disrupting industries.”
Xiaomi had launched the Mi TV 4 with a 55-inch 4K HDR display priced at Rs. 39,999. The Mi TV 4A is offered in a 32-inch variant with HD display, priced at Rs. 13,999, along with a 43-inch model which is priced at Rs. 22,999 and comes with an FHD panel.