Well Micromax has surprised us once again and this time its not by bringing a refreshing Spec sheet ahead of its time in India, but by signing up one of the biggest name in entertainment industry, Hugh Jackman as its brand Ambassador!!

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Talking about the association with Micromax, Hugh Jackman said, “I am extremely thrilled and honored to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations. The new Canvas phone from Micromax is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life.

Speaking on the association, Mr. Shubhodip Pal, Chief Marketing Officer, Micromax said, “We are very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand Micromax. As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world”

This association will truly enhance the image of Micromax Mobiles in India as well as global market as Hugh Jackman of Wolverine fame, has magnanimous Global fan following. We are excited to see the promotional campaign which will start with upcoming Micromax Full HD smart phone Micromax Canvas Turbo which was teased by MMX_ Newscaster a while back.

Micromax Never fails to capture our attention by adopting unique marketing strategies as it did with the Micromax Canvas 4, which garnered enough hype through its promotional teasers challenging big brand names and successfully converted this hype into more than 12,000 preorders on the very first days without even announcing the specs!

Micromax however had to face the brunt of the excess Hype when product specifications did not match the hype. It remains to be seen wheather this time Micromax Delivers as expected. It is already late for a MT6589T full HD device in India after the arrival of Intex Aqua i7 and Gionee Elife E6. We will soon know what new Micromax will bring to the table. For now, Micromax has managed to get undivided attention .

Micromax Canvas Turbo with Hugh Jackman Promotional Video

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The Author spent a significant chunk of his formative years resisting technology. He now keeps an eye on where the world is heading to, and drives a passive pleasure from this indulgence. His passion to write, learn and improve drives him each day. When his day ends, he enjoys the pleasant languor and detoxifies with family. You can connect with him on and Twitter