After achieving such a huge success, Paytm has introduced its new e-Commerce service app called Paytm Mall. According to Paytm it crossed approx. 200 million users. Although Paytm previously offered online shopping facility on its main app but now it has got a separate dedicated app called Paytm Mall for all the e-Commerce services. It is currently available for Android and Web only and iOS app will be available shortly.
Talking about the app, it’s more like the Paytm main app with almost no difference. It offers four sections which are Home, Bazar, Login, and Updates. The home section takes you to all the basic categories of the app like Mobiles & Accessories, Electronics, Clothing, etc with all the Fresh arrival items. Whereas the Bazar section will take you to the categories like Men’s clothing, women’s clothing, watches, chappals etc with deals of the day going on on the app. Login section takes you to the login page and Update section keeps you updated.
From now onwards, Paytm Mall will be a dedicated shopping app from Paytm. This app also offers several cash-back offers which are credited to your wallet. While Paytm Mall is a dedicated e-commerce service, Paytm main app will continue to offer the regular services including buying, booking and payments. Paytm Mall app will soon come in seven regional languages. The platform is starting with over 17 centres across the country and will be providing service with the help of 40 courier partners.
One thing worth noting here is that Paytm Mall is an also a part of One97 Communications and Alibaba owns more than 40 % stake of it. The new platform seems to be inspired by Alibaba’s T-Mall which is one of the biggest e-commerce services in China and is also a part of Alibaba. This new platform of Paytm seems to be a tough competitor to the already existing e-Commerce sites like Snapdeal, Flipkart, Amazon, etc.
Saurabh Vashishtha, the Vice President of Paytm said “Through Paytm Mall, our aim is to offer consumers the most trusted shopping experience. We have defined quality criteria for sellers and are building strict controls over warehousing and shipping for products sold on Paytm Mall. Consumers would continue to get the largest assortment of domestic and international products through Paytm Bazaar, which will also be featured on the new app,”