Yesterday, research firm Canalys reported that Micromax has finally dethroned Samsung in Indian Smartphone market by selling the highest number of smartphones in Q4 2014. However, Samsung has dismissed these reports and claims that it still holds Lion’s share in Indian market.
In our analysis, we discussed that, since the two companies are active in entirely different price ranges, the value share of Samsung will still be more despite trailing by 2 percent even if the reports were true. Samsung claims that its market share is almost twice and Value share is four times as compared to the next player (or Micromax).
With companies like Xiaomi grabbing more than their fair share of headlines, no manufacturers is willing to compromise with anything that might malign its brand and in turn affect business. Samsung has come out and strongly refuted Canalys claims.
Here is what Asim Warsi, Vice President, Marketing, Mobile business, Samsung India Electronics Pvt. Ltd. has to say – “Our volume market share in the smartphone market in the whole last year was 35.7%, which is more than double than that of the next player, while our value share was 40.2%, which is more than four times the next player.”
Samsung claims that company’s true performance is represented by smartphone sales and not how many units were imported in the country. On similar principles, Samsung rebuffed Counterpoint quarterly reports which claimed Micromax is closing the gap. This quarter, Counterpoint report puts Samsung on top with 27.4 percent market share as against 19.5 percent of Micromax.
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IDC reports last quarter put Samsung on top with 24 percent market share. Though Samsung’s principle is sound, In light of IDC report, Samsungs claim of 35.7 percent looks tall. Whatever the case might be, it is true that Samsung is bleeding market share globally. With record iPhone sales this quarter and Xiaomi emerging as the number one manufacturer in China, the competition is stiffer than ever before. With shrinking profits, Volume sales do matter, especially in fastest growing smartphone market – India.