Blu, a Latin-America based smartphone vendor has just announced its flagship device Blu Life Pure XL and it comes with a spec sheet that matches up flaghips from global giants and will give them a run for their money. What works in favour of the smartphone is the fact that it costs half as much as similarly specced devices and that is a plus point. It costs $349 (roughly Rs 21,000) for the 16GB variant and $399 (roughly Rs 24,500) for the 32GB variant. Let us do a quick review of what the Blu Life Pure XL is offering.
Camera and Internal Storage
The Blu Life Pure XL comes shod with 16 MP rear camera with 1.34μ pixels and has a 1/2.3-inch sensor alongside Largan M8 lens. Its tag team partner is an 8MP autofocus front snapper with 1.4 μ pixels. Yes it won’t be as good as the S5 but then it costs less than half and performs well enough to put some of 8MP and 13MP units from the leading manufacturers behind it. And the front camera unit outperforms the others by a wide margin.
The Blu Life Pure XL comes in two variants: one gets 16GB of internal storage and the other one gets 32GB of internal storage. There is no memory card slot for expansion of memory.
Processor and Battery
Doing duty at its heart is a 2.2GHz Quad-Core Qualcomm Snapdragon 800 processor which can be found in the leading flagships coupled with an Adreno 330 GPU and the pair has already proven its performance. It is joined by 2GB and 3GB of RAM (16GB storage gets 2GB and 32GB gets 3GB) to ensure that the multitasking experience is as fluidic as things get
A 2500 mAh Non-removable battery takes charge of keeping the device up and running and we feel that is a bit small considering the specs it has to deal with. It would barely last a day in real world and you’ll surely end up charging your device twice a day if you are a heavy user.
Display and Features
A 5.5 inch display with a resolution of 1920 x 1080 pixels with Corning Gorilla Glass 3 protection on top of it adorns the front of the smartphone. The smartphone gets a pixel density of 401ppi and is a pretty bright unit to look at. So we have just nothing to complain about in the visual arena.
It runs on Android 4.2 Jelly Bean but Blu has stated it will be upgraded to Android 4.4 KitKat. The Blu Life Pure XL gets all the connectivity options you can think of barring LTE. It gets 3G, WiFi, GPS, Bluetooth v4.0 with A2DP, Wi-Fi Hotspot, micro-USB and NFC for connectivity and that is a pretty comprehensive package to say the least.
Comparison
The smartphone goes pretty close to the Gionee Elife E7 and gets almost identical features. Note 3 Neo comes within its striking range as well alongside Lenovo Vibe Z. Blu Pure Life XL plays the value for money card pretty well and this is what takes it slightly ahead of its competitors.
Key Specs
| Model | Blu Life Pure XL |
| Display | 5.5 inch FHD |
| Processor | 2.2 GHz Quad Core |
| RAM | 2 GB/ 3 GB |
| Internal Storage | 16 GB/ 32 GB, Non-Expandable |
| OS | Android 4.2, Upgradeable to Android 4.4 |
| Camera | 16 MP/ 8 MP |
| Battery | 2,500 mAh |
| Price | $349/$399 |
What we like
- Snapdragon 800 Processor
- JDI Full HD Display
- Competitive Price
What we don’t like
- Battery doesn’t seem impressive considering Full HD display
- No expandable memory
Conclusion
The Blu Life Pure XL comes across as a device which has value for money written all over it. It does not cost a fortune and gives you a spec sheet and experience that actually would cost you a fortune. Blu has a winner on its hands and we are sure it would like to capitalize as much as it can on the same.
