The second major smartphone manufacturer in India, Micromax has announced the new CEO of the firm as Vineet Taneja who was the former Country Head of IT and Mobile Business of Samsung India. This move of the India based vendor makes it clear that the firm is planning to rope in the best talent in the industry to strengthen their organization and guide them to the next stage of growth.
It has claimed that the newly appointed CEO will be responsible in focusing on strengthening the firm presence in the market and organizational potentials and building global affiliations and strategic alliances.
As per the recent study of CyberMedia Research, Samsung dominates the Indian smartphone segment with 42% market share, whereas Micromax stands at the second position with a market share of 17.5% followed by Karbonn owning 5.2%. Lately, Micromax is focusing highly in rolling out solid devices that are competitively priced to grab the attention of the price conscious consumer base. Also, the firm made a unique choice by roping in Hollywood celebrity Hugh Jackman as its brand ambassador rather than signing deals with cricketers and Bollywood stars that is conventional.
Commenting on Vineet’s appointment, Rahul Sharma, Co-founder, Micromax said, “Vineet will be an asset in our next phase of growth, his diverse experience will be a great addition to the Micromax leadership in India both from organizational set-up and business growth perspective. Vineet is one of the most respected corporate leaders in the industry and has a great track record of successfully leading diverse brands across sectors. I firmly believe that he will be a strong partner in our vision to be India’s first technology brand to leave an imprint at the global level. We look forward to working closely with Vineet and support him in this new journey.”
On his appointment, Vineet Taneja said, “Micromax has been one of the great success stories in India’s mobile eco-system, and has pioneered the democratization of technology for masses by addressing specific consumer needs with constant innovations. We are witnessing an inflection point in the smart devices globally. Therefore, it is a great opportunity for me to lead Micromax into its next phase of growth by consolidating and further strengthening its position in India, and looking at global markets to complete its transition of becoming a global force to reckon with.”