YouTube has introduced a new Shopping feature that allows eligible creators to promote and sell products directly through their content. This innovative feature enables creators to connect their own stores or tag products from other brands, enhancing the shopping experience for viewers and potentially boosting revenue for content creators.
How to Enable and Use YouTube Shopping Feature
YouTube’s latest efforts into making this feature accessible do get convenient as this can be used across its multiple formats, be it – Live Stream, Long form videos (horizontal) or short-form videos (named Shorts) and even directly accessing it from the channel.
To take advantage of YouTube’s Shopping feature, creators must first meet certain eligibility criteria and follow specific steps to enable product tagging.
Eligibility Requirements for YouTube Shopping Feature
Before you can start using the YouTube Shopping feature, your channel must meet the following criteria:
- Be part of the YouTube Partner Program (YPP).
- Meet the subscriber threshold for YPP or be an Official Artist Channel.
- Have an audience that isn’t set as “Made for Kids” and not have a significant number of videos set as made for kids.
- Have no active Hate Speech Community Guideline Strikes.
How to Tag Products in YouTube Videos
Tagging products in your YouTube videos is a straightforward process:
1. Open YouTube Studio and select the video to which you want to add product tags. Alternatively, you can also do this when uploading the video.
2. Click on the “Edit” button for the chosen video.
3. Look for the “Products” tab or section in the video editor.
4. Search for the products you want to tag from your connected store or other brands’ catalogues.
5. Select the appropriate products and add them to your video.
6. Save your changes and publish or update the video.
FAQs
Q. Can I promote products from other brands?
Yes, you can tag and promote products from other brands, but additional eligibility criteria apply. Your channel must have over 10,000 subscribers and be based in South Korea or the United States.
Q. How can I track the performance of my tagged products?
You can view the performance of your tagged products in the Shopping section of YouTube Studio or access expanded reports in YouTube Analytics.
Q. Who handles order fulfilment and customer service?
For products from your connected stores, your official merch retailer or platform is responsible for all aspects of sales, including order fulfilment, refunds, and customer service.
Wrapping Up
YouTube’s Shopping feature offers a powerful new way for creators to monetize their content and provide value to their audience. By following the eligibility requirements and properly tagging products in your videos, you can create a seamless shopping experience for your viewers while potentially increasing your revenue streams.
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