Smartphone revolution is on a roll in India – the largest growing smartphone market in the world, and we see a trend where youngsters are really pushing the envelope and adamantly spending too much on their smartphones, taking advantage of several monthly installment schemes. While, this isn’t always a bad thing, but here we ponder on some reasons for why you should settle for under 10 to 15K INR.

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Change

Most likely, you would want to change your smartphone in next 2 years. Even some of the high end smartphones from 2 years back aren’t such a big deal today. For instance, Samsung Galaxy S4, a true star of its generation is now selling for less than 18k.

In a market where a lot can change in just 2 months, your gadgets are bound to lose their panache and sheen in the next couple of years. So the philosophy to spend more one time and make it count by long term usage isn’t very meaningful.

Susceptible to Damage

Our smartphones are a very intimate tool, which means you will carry them with you, sleep with them, ride with them and even toast your eyes on the crapper. This also means they are very vulnerable to damage and theft.

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A large percentage of smartphone buyers go through this ordeal. Every day you see friends disheartened by cracked smartphone displays or by getting their phone picked in mere seconds while travelling through a packed metro – that could happen to you too. Only, it hurts lot less when spares are cheap.

Good performance

With the arrival of company’s like Asus, Xiaomi, YU, Motorola and several other online exclusives, the low budget smartphones are offering great value for money – And great performance. These include Qualcomm’s midrange chipsets, Mediatek challengers like MT6752 (Lenovo A7000), Powerful GPUs like PowerVR G6430 (Zenfone 2), great GPS connectivity, 2 GB RAM and fluid UI transitions even in the long run.

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Even the low end Mediatek MT6582 SoCs are much better than their predecessor MT6589 chips for long term durable performance. With more horse power available than what most of you would need, there is one less reason (a significant one) to spend more.

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Brand Advantage

Let’s face it. If someone is going out of his way to buy a high end device, it is because of the brand value and all the class associated with it. This might be a valid reason, but it is a lot less meaningful in today’s time and will be a lot less meaningful in future.

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Immediate success and great response to brands like Xiaomi indicate that people today are cognizant and don’t discard every less popular brand as Chinese filth. In populous cities you can now spot all lesser known brands more often than ever before. Besides, several tier one brands like Asus and Motorola are competing aggressively in the same price bracket too.

The Major Market

Most shipment reports suggest that all action has shifted towards the affordable segment. With more than 60 percent market share being taken by under 15K smartphones, there are several advantages that came along.

You will readily find accessories and cases for all popular models in this price range, in all major retail stores without spending much. This facilitates better and frequent customization. More people using affordable smartphones also means better community support for rooting and flashing even on low end phones, something which was missing till couple of years back.

Recommended: Why Android One Did Not Do Well in India – What Needs to be Done to Fix It

Conclusion

Needless to say, if you have deep pockets and too much money to part with, there is no reason to stop you from spending some extra bucks. Carrier subsidies in markets like US allow users to buy and timely upgrade to high end devices without spending too much, but this is lot less likely to happen in India. Thus the budget phone wars are a lot more intense in this part of the world, which is after all a major benefit for consumers.

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The Author spent a significant chunk of his formative years resisting technology. He now keeps an eye on where the world is heading to, and drives a passive pleasure from this indulgence. His passion to write, learn and improve drives him each day. When his day ends, he enjoys the pleasant languor and detoxifies with family. You can connect with him on and Twitter

7 COMMENTS

  1. Seriously?
    This is one of the most pathetic piece of crap I read today apart from some of the like minded bullshit on Twitter.
    People know what they’re paying for. Just because you can get a working multimedia smartphone for 15k doesn’t mean you’ve to necessarily buy that product.
    It’s like saying if you can get from point A to B in a Maruti Alto, there’s no point of buying an Audi A4.
    Further more, repair service for these brands you’re endorsing for Xiaomi is pathetic.
    I’m not saying they’re not good products. I personally love OnePlus One.
    Speaking of Carrier Subsidies in United States, it’d be a wise choice to study the topic you’re commenting on.
    For example you pay 199$ for iPhone and somewhere around 90-110$ per month for 24 months for handset cost and mobile charges. I hope you can do simple math.

    Stop misleading people.

  2. Good article. Can you suggest between lenovo a7000 and Asus Zenfone 2, which is better option or any other in 5.5 inches display

  3. With the easy EMIs thrivinng and the new brands adding at least one feature extra. and the affordability also improving considerably, and also the fact that new users, including those in the APL, students, workers all becoming aware of the need for connectivity etc., the trend is likely to continue thus making the country an attractive market for these phones.

  4. That’s the worst article ever read, I think you are using a Redmi 1s or a moto e, but what about your boss, why is he using a iPhone 6, he has a lot of money to waste? You can’t compare a maruti 800 with audi a4, If you want to do just normal tasks like browsing Facebook that too from lite version then go for it, it is just a stupid argument to just not waste money, I have a mi4 and a Redmi 1s,how can u compare the performance of both. A article like this can be written only be a person who never used a premium phone. Don’t think Indian are a cheap assholes.

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