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Celkon Mobile Aims to “Rule The Change” to Enhance Brand Value

In order to enhance their brand value, Celkon Mobiles have come up with a new catchy tagline, which will henceforth define their Image. The new tagline which will now appear next to the company’s logo is “Rule the Change”!


“The rebranding coincides with the company’s imminent strategy, which is about repositioning Celkon Mobiles as a synonym to “today’s technology”, one that will quell the old, insipid way of life. We want to favor the young and the brave. We are one of them; restless, youthful and looking for an answer. We believe that these changes are essential in order to continue to grow, compete efficiently in the current market, and improve the rapport between our people and the products and services we deliver. It reflects our desire to emphasize on potentials that distinguish us from our competitors. We have a strong aspiration and a responsibility to build a well-connected world”, said Mr. Y Guru, Chairman and Managing director, Celkon Mobiles.

Celkon claims that 17% to almost 35% of the contribution in the overall sales of Celkon by the urban centers of India and it aims to further increase its share by providing competitive products at attractive prices. Celkon also aspires to expand its products, services and locations during its next phase of growth and development.

As we all know, tech world is a rapid flowing stream and those who row along win the game, rest are left behind. Big Brand names like BlackBerry and Nokia have dwindled in the past for not keeping up with the pace of the industry. We hope Celkon lives up to its new tagline to further strengthen the share of domestic manufacturers in booming Indian Smartphone market.


Deepak Singh

The Author spent a significant chunk of his formative years resisting technology. He now keeps an eye on where the world is heading to, and drives a passive pleasure from this indulgence. His passion to write, learn and improve drives him each day. When his day ends, he enjoys the pleasant languor and detoxifies with family. You can connect with him on and Twitter