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Xiaomi Takes Another Major Step Towards Offline Retailing In India

Xiaomi Takes Another Major Step Towards Offline Retailing In India

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Xiaomi used to be an online exclusive company, but India is a unique market, one which Xiaomi isn’t willing to take lightly. Amplifying its retail presence, Xiaomi has partnered with Redington, a major cellphone distributer to make its phones available on offline retail shelves across India.

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This is not the first time Xiaomi has ventured in offline territory. The Chinese behemoth first tested offline waters by retailing Redmi Note 4G through Airtel stores across India. Xiaomi later announced its partnership with The Mobile Store to retail Xiaomi Mi4 and Redmi Note 4G across a few stores in Delhi NCR. In hometown China, offline sales through telecom operator stores account for 20 to 30 percent of total sales.

The new development accounts for the biggest offline expedition for Xiaomi in India so far. Redington will facilitate Xiaomi’s presence at 1000 – 1500 locations in 15 Indian cities. The price will be same as that on online stores.

Xiaomi started India operations by retailing exclusively on Flipkart. Later company partnered with several other online stores and also started selling through its own India website. By the end of this year, Xiaomi also plans on manufacturing phones in India.

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GadgetsToUse.com and its youtube channel was founded in year 2012 by Abhishek Bhatnagar.

Abhishek Bhatnagar is a popular technology blogger & Tech YouTuber from India. A Software Engineer by qualification, he works as the Editor-in-Chief at Gadgets To Use. He runs several other technology websites as well.

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