Realme is planning to expand its product portfolio. Moving ahead of smartphones and accessories, the company could launch its first smart TV in 2020. Realme’s Chief Marketing Officer Xu Qi Chase reportedly hinted about the same while speaking to the media during the launch of the Realme X50 5G in China earlier this week.
According to CMO Xu Qi Chase, the company is reportedly exploring various possibilities to enter into the smart TV market this year. At the sidelines of the Realme X50 launch, he announced that Realme would launch its smart TV in 2020 without revealing any detail.
Separately, at the realme 5i launch event in India yesterday, CEO Madhav Sheth has teased the realme fitness band. He has already hinted about it earlier last month and now he teased it by showing the strap on stage which means the company is soon entering into the wearable segment too.
Realme entering these segments would surely make the competition tough for its arch-rival Xiaomi that already has its Mi TV range and dominates the smart TV market in India. Xiaomi is also doing good in the wearables with its range of Mi bands over past few years.
realme TV
CMO Xu Qi Chase
The first Realme TV is likely to have many similarities with Xiaomi’s Mi TV. The features that have been offered by Xiaomi through its Mi TV range were the best in its price range. So, now considering the past records of Realme that has already been giving a tough fight to Xiaomi with its various affordable smartphones, we can expect the realme TV to deliver a full-fledged Android TV experience along with a wide range of app support.
Realme TV launch is likely to happen sometime in Q2 2020 when the company is also planning to venture into the market of connected IoT devices. Initially, the company was expected to launch its smart TV before the end of 2019, however, it didn’t happen.
realme Fitness Band
Earlier in an episode of #AskMadhav, the company’s CEO Madhav Sheth has answered some questions about the realme fitness band. He confirmed that the realme fitness band would arrive in the first half of 2020. Although he did not give any hint about it. Now, he showed the fitness band on the stage and we can assume that it will be similar to Xiaomi’s latest Mi Band 4 with features like AMOLED color display and heart rate sensor, etc.
Realme was founded in May 2018 and since then it has become one of the dominant players in the Indian smartphone market. With its range of affordable smartphones, the company has given a tough fight to other players, especially Xiaomi. The company has now even gone beyond the budget phones and launched flagship Realme X2 Pro and even entered the emerging space of 5G Realme X50 5G in China.
