Xiaomi is getting an excellent response in India, with most of its products going out of stock in just seconds in flash sales. After honing its product portfolio for the Indian market and adopting the Indian government’s Make in India initiative, Xiaomi’s Manu Kumar Jain has revealed that the company will launch 6 more smartphones in India this year.
Earlier last month, Xiaomi launched the Mi TV 4, Redmi Note 5 Pro and the Redmi Note 5 in India. Xiaomi also launched the Mi TV 4A earlier this month, bringing its high quality smart TVs in the country starting at just Rs 13,999.
Xiaomi to launch 6 more smartphones in India in 2018
Xiaomi’s Global Vice President and India head, Manu Kumar Jain said in an interview with Livemint that the company has a plan of increasing the investments over the next few years. Xiaomi is going according to a strategy of investing about $1 billion in Indian ventures.
Xiaomi is not only planning to launch six smartphones, it is also planning to expand the offline presence by opening 100 exclusive stores called Mi Home stores. The company has plans to introduce new product categories apart from the smartphones and TVs.
Manu Kumar Jain said in the interview,
“India is changing drastically. We really believe that India will become hugely digital in the next five years and we want to help promote that. We would want to increase the pace of investments to support these Indian companies. In India, we started with smaller investments…but if there’s a need, we can do bigger ticket sizes.”
He further added to the statement,
“Our aim is to launch many more product categories in India—we already have 7-8 categories in India. If you look at our product line-up in India right now, we have phones, smart TVs, fitness bands, power banks, smart routers, smart air purifiers, and few other smaller categories like t-shirts and backpacks, and some smaller products like audio players.”