We already know that Yureka will be here to compete with Xiaomi on January 13. Micromax’s subsidiary YU will be conducting its flash sales at the same day (Tuesday) and time (2 PM) as Xiaomi, but Alas! they will be repeating the same mistakes as well.

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With over 3 Lakh registrations on board, YU will retail only 10,000 Units on Tuesday, and you can expect another online stampede. Xiaomi also put up 10k units of Mi3 when it first started its operations in India, as the Chinese manufacturer failed to anticipate the response it would get in India.

Here is what YU has to say for the stock shortage on first sales day:

We saw unprecedented response with over three lakh registrations. Registrations were to be open till 25th December. However, owing to the mega response they had to be closed a day earlier,” Micromax co-founder Rahul Sharma told PTI.

It’s hard to believe Micromax landed with these numbers for first flash sales. This could also be a marketing strategy. Either way, there will be loads of disappointed fans venting in Yu forums after first flash sales.

To refresh your memory, YU Yureka is an extreme value for money 4G smartphone with 5.5 inch HD display, powered by 1.5 GHz Snapdragon 615 octa core chipset with 2 GB DDR3 RAM and 16 GB expandable storage. Other features include 13 MP rear camera, 5 MP selfie shooter and a 2500 mAh battery. Your warranty won’t be void even with rooting or flashing ROMs. You can register and buy Yureka from Amazon.in.

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The Author spent a significant chunk of his formative years resisting technology. He now keeps an eye on where the world is heading to, and drives a passive pleasure from this indulgence. His passion to write, learn and improve drives him each day. When his day ends, he enjoys the pleasant languor and detoxifies with family. You can connect with him on and Twitter