Recently, Xolo LT900 surfaced as the First 4G LTE compatible device in India, which we are expecting to be priced somewhere in the vicinity of 30,000 INR and now Micromax Co-founder Rahul Sharma, told Economic Times, that Micromax is planning on launching its new LTE device in India by December 2013.
4G LTE services are not yet well established in India and for now only Airtel is providing 4G services with plans starting from Rs. 999 for 6 GB in selected cities of Kolkata, Bengaluru, Pune and Chandigarh. The 4 G connection would provide you 5 times the speed of 3G and you will have to buy a new Airtel SIM to avail this connectivity option.
Reliance Jio Infocom also recently acquired Spectrum to provide 4G LTE services in 22 circles and Aircel is also expected to launch its services in India by December. As Micromax and Aircel recently joined hands to provide with cheaper internet options and also share retail space, we expect both Airtel and Micromax to launch a 4G LTE smartphone with discounted 4G scheme in December.
Micromax recently emerged as the second most selling brand in India after Samsung which is a huge accomplishment and has also recently launched two competitively priced smartphone Micromax Canvas Magnus and Micromax Canvas Turbo, keeping up with the market trends. Micromax will also soon expand its business in Russia and Romania after its success in foreign markets including Nepal, Bangladesh and Sri Lanka. The company plans on Going global as was visible from the Ambitious marketing campaign for which they roped in Hugh Jackman with Global fan following!
Although 3G itself has not penetrated that well in India and we don’t have 4G LTE compatible hardware in India as of yet. This is the right time for Micromax to establish itself as a 4G player before the services become popular in the coming 8 to 10 months.
Micromax Co-founder Rahul Sharma also stated that Micromax is working on a Windows phone O.S. handset which we can expect to hit the shelves somewhere around the middle of next year. In this fiercely competitive market, its only wise to keep up with the ever changing trends and improving technology.
Source: Economic Times