OPPO Mobiles has officially launched OPPO Joy in India priced at 8,990 INR. It’s the first phone from Oppo camp to be priced under 10,000 INR as expected. The Dual core smartphone will perhaps help OPPO capture a significant share in price sensitive Indian market. Oppo has also announced its plans to open more than 200 service centers across India in the coming years.
The display is 4 inches in size and sports WVGA resolution and super sensitive touch which you can operate even while wearing gloves. On the software front you will get Android 4.2 jelly bean with Color OS on top.
OPPO has also highlighted Hotknot feature which will enable faster, limitless and secure file sharing. The chipset used is MT6572 dual core unit clocked at 1.3 GHz and aided by 512 MB RAM and 4 GB internal storage. Besides 32 GB secondary MicroSD storage, OPPO will also offer 5 GB space on the cloud and software support to load your images and other content directly on OCloud.
Imaging hardware is again quite basic with 3 MP rear unit ( supported with flash) at the back and a 0.3 MP VGA shooter at the front. The battery capacity is 1700 mAh and other connecrtivity features include 3G, Wi-Fi, Bluetooth, and GPS.
According to Mr. Tom Lu, CEO, OPPO India, “Industry reports predict that India is poised to emerge as the third largest smartphone market in the world by 2017 with a major proportion of the buyers being new users. There is a scarcity of affordable smartphones with high-end features in India. The new OPPO Joy will go a long way in bridging this gap and making more and more people enjoy the feeling of possessing a smartphone in the true sense. For the new users, smartphones are like new toys, what really matters is quality as well as availability. Customers always come first during our business operation. This is why we are bringing OPPO Joy to local market, as well as why we target to an aggressive service network expansion, the latter would be one major step ensuring customers of our commitment to better serve them, and is one stepping stone to take forward our plan of achieving global growth targets.”
The primary threat to the Dual SIM smartphone is the upcoming Moto E, which is expected to revolutionize budget Android segment similar to its sibling Moto G. For now OPPO handsets are retailing in 12 major cities – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad, Ahmedabad, Jaipur, Chandigarh, Ludhiana, Kolkata, Pune and Lucknow.
Key Specs
| Model | Oppo Joy |
| Display | 4 inch, 480×800 |
| Processor | 1.3 GHz Dual Core |
| RAM | 512 MB |
| Internal Storage | 4 GB, Expandable up to 32 GB |
| OS | Android 4.2.2 Jelly Bean |
| Camera | 3 MP/ VGA |
| Battery | 1,700 mAh |
| Price | Rs 8,990 |
